I’m writing this because I've recently came across several texts with this question. I don’t consider myself social media expert, but I do consider myself an Internet expert as well as marketing professional. If you want to present or market yourself is it really the question of choice.

You should be present on every single possible media if you want to market you brand. With my personal experience and experiences from people who are world famous Social Media experts not just local Serbian ones we have both came to the conclusion that there are a lot more fake account on twitter and to be on the safe side a looooot more spammers.

I’m not a fan of either Facebook or Twitter, those are facts and if you try to work in the United States and market yourself or your company here you will end up with the same conclusion. If you are not the owner of FB or TW or Google+, Flicker, YouTube you shouldn’t be in love of one. There’s no point doing that and if you claim to be an expert you should give free advices to people who are not expert. Free advice is an opinion, but if you’re offering an expert opinion it should be true and truth is FULL MEDIA PRESENCE IS MANDATORY! I am yelling, I want you to get it, because big boys and girls are playing on the internet, not just one social network. We do not ever think about it as a question of choice.  

Internet has a never ending power and can reach almost everybody, so why would you limit yourself to one media. If you are looking for games and such you are not a professional, but if you are a professional you should have a company page, account or whatever they call it (read privacy policy in order to know whether you are eligible for an account on that particular sm). You should have followers no matter sexual orientation, race, nationality, moral and ethics. Tomcats are really great as well :) everybody is welcome especially if you want to make a great brand and to reach millions. Don’t just market yourself, market your company and after you earn millions it would be really easy to market yourself.

Every social network offers some benefits and some boundaries and that is a normal thing. On one hand you have freedom to write really long posts (without any add-on installed), on another you have a freedom to have more explicit content and on another you have great privacy control and etc. Every benefit comes with some boundary and you will have to deal with it. My company is making tutorials for our clients soon to be offered to everyone on how to use Internet to market your business, SM will be included.

If you are onemanband than it’s ok to market just yourself, but who in a right mind wants to make his/her company onemanband for lifetime (note: there are professions mostly in the entertainment industry where you have to market yourself, but I’m not talking about that).

Note to self: Don’t trust everything on the Internet; don’t even take this for granted. Look around, Google it, Bing it, Yahoo it, whatever you want and make your own opinion. If you are a customer, you are always right. If you are my customer, you will probably be getting on my nerves sometimes, but you will be right :P