Inspired with recent suggestions from really dear friend of mine I came to a conclusion that I do care about people and what they think about me. I consider myself a person who cares about others. Maybe you don’t know it, but when I read about your problems and similar I do really think about it and I’m very compassionate.

Since it is my website I thought I can spice this post up with personal seasons, but the main thing is branding and not just any kind of branding but branding your product/service from start or scratch in a new country or the old one :p where you don’t have connections and similar. Success is a long-term process and if you want to make it you need to have a feeling of compassion or, in words, to be humane. You cannot be successful and sell if you are not a human being and selling is the main thing on your way to success.

On that path, fake compassion, understanding and similar are easy to be seen and customers will break your fake smile in a split of second, you will end up standing alone without anyone who will recommend your product/service to others because, in this world, we all have something to sell and most of us are offering similar things, but there is a catch. We are offering different customer service and post sales activities. That is where my understanding and care appeared to bea turning point. Most of our customers became really good friends or acquaintance of ours. They would recommend us anytime and that is priceless.

You could and should invest millions in marketing to become big, but the feeling of making people happy and getting calls just because of great (customer) service is worth more. That is the feeling of pride.

Maybe I do care about people too much and maybe I do regret it sometimes in the private area of my life, but all those lessons came cheap when comparing them to the success of our business in the word of mouth area.

For an example, if I knew I would never buy something from somebody who doesn’t even care what his friends and/or family think about him or his actions. That particular person wouldn’t care less what I think or am I satisfied. If you are of the above the mentioned kind, would you buy from yourself? And why the hell would you do that???? :D

Think about yourself. What defers you from others? What is your way of branding from the scratch with limited a budget?